MARKETING RESEARCH (MR)

T.Y. B.COM

SEMESTER 6

MARKETING RESEARCH  (MR)

MCQS : MARCH 2023

1. If there were a need to isolate key variables and relationships for further examination, would be best to perform __________.

(A) Descriptive research

(B) Causal research

(C) Exploratory research

(D) Conclusive research

2. Which of the tasks below might be conducted by the researcher during the "problem definition" and the "development of an approach to the problem" steps of the marketing research process?

(A) Analysis of secondary data

(B) Interviews with industry experts

(C) Qualitative research

(D) All of the above

3. A __________ is a formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis.

(A) Marketing information system

(B) Management information system

(C) Decision support system

(D) None of the above

4. Which data collection method is used in causal research?

(A) Surveys

(B) Experiments

(C) Expert surveys

(D) Panels

5. An interview conducted by a trained moderator among a small group of respondents in an unstructured and natural manner is a(n) ___________.

(A) Depth interview

(B) Projective technique

(C) Focus group

(D) Association technique

6. Which of the following is not a personal interview method?

(A) In-home

(B) Mall intercept

(C) Computer-Assisted Personal Interview (CAPI)

(D) E-mail

7. The primary objective of __________ is to provide insights into, and an understanding of, the problem confronting the researcher.

(A) Exploratory research

(B) Conclusive research

(C) Causal research

(D) Descriptive research

8. Syndicated services __________.

(A) Specialize in one or a few phases of the marketing research project

(B) Are companies that collect and sell commen pools of data designed to serve information needs shared by a number of clients

(C) Are research studies conducted for different client firms but in a different way

(D) Offer a wide variety of marketing research services customized to suit a client's specific needs

9. Which of the following is not a disadvantage of secondary data?

(A) The objectives, nature, and methods used to collect the secondary data may not be appropriate to the present situation.

(B) Secondary data may be expensive and time consuming.

(C) Secondary data may be lacking in accuracy.

(D) Secondary data may not be completely current or dependable.

10. Which personal interviewing method utilizes help-screens and courteous error messages?

(A) In-home

(B) Mall intercept

(C) Computer-Assisted Personal Interview (CAPI)

(D) E-mail

11. As compared to primary data, Secondary data are collected _________.

(A) Rapidly and easily

(B) In a short time

(C) At a relatively low cost

(D) All of the above

12. Which of the following classifications of secondary data is not a classification for external secondary data?

(A) Ready-to-use

(B) Published materials

(C) Computerized databases

(D) Syndicated services

13. It is possible to locate information on a particular topic in several different publications by using __________.

(A) Directories

(B) Indexes

(C) Guides

(D) Statistical published data

14. The first step in the questionnaire design process is 

(A) Specify the type of interview method

(B) Identify the form and layout

(C) Specify the information needed

(D) Determine the content of individual questions

15. Which of the following is not a part of the questionnaire design process?

(A) Specify the type of interviewing method

(B) Arrange questions in proper order

(C) Reproduce the questionnaire

(D) Develop sampling plan

16. ___________ are databases composed of citations to articles in journals, magazines, newspapers, marketing research studies, technical reports, government documents, and the like.

(A) Bibliographic databases

(B) Online databases

(C) Offline databases

(D) Internet databases

17. "Do you think Coca-Cola is a tasty and refreshing soft drink?" is an example of a __________.

(A) Double-barreled question

(B) Structured question

(C) Dichotomous question

(D) Branching question

18. In a __________ respondents rate the objects by placing a mark at the appropriate position on a line that runs from one extreme of the criterion variable to the other.

(A) Semantic differential scale

(B) Continuous rating scale

(C) Likert scale

(D) Stapel scale

19. "Describe your college experience." Is _________ question.

(A) Dichotomous

(B) Filter

(C) Structured

(D) Unstructured

20. __________is a type of problem identification research.

(A) Market characteristics research

(B) Distribution research

(C) Pricing research

(D) Promotion research

21. __________ is a type of information obtained in a questionnaire that includes name, address, and phone number

(A) Qualifying information

(B) Basic information

(C) Identification information

(D) Classification information

22. Which of the words below is an ambiguous word?

(A) Often

(B) Never

(C) Once

(D) None of the above

23. Which scale is not an itemized rating scale?

(A) Stapel scale

(B) Likert scale

(C) Semantic differential scale

(D) Continuous rating scale

24. Which of the issues listed below would be addressed using problem-solving research?

(A) The need to understand market potential

(B) The need to understand current cultural trends

(C) The need to determine where to locate retail outlets

(D) The need to understand changes in consumer behavior

25. __________ is undertaken to help identify problems that are perhaps not apparent on surface and yet exist or are likely to arise in the future.

(A) Segmentation research

(B) Problem solving research

(C) Problem identification research

(D) Marketing information systems

26. A __________ is a seven point rating scale with endpoints associated with bi-polar labels that have semantic meaning.

(A) Semantic differential scale

(B) Continuous rating scale

(C) Likert scale

(D) Stapel scale

27. __________ is a framework or blueprint for conducting the marketing research project.

(A) Research classification.

(B) Research design

(C) Design formulation

(D) None of the above

28. Questions that require respondents to choose from a set of predetermined answers are __________ questions.

(A) Dual response 

(B) Open-ended

(C) Fixed alternative 

(D) None of the above

29. Which statement is not true about Research design?

(A) Research design is a framework for conducting the marketing research project 

(B) Research design specifies the measurement and scaling procedures. 

(C) Research design is undertaken before developing the approach to the problem.

(D) Research design is undertaken after the marketing research problem is defined.

30. Marketing research helps the marketing manager link the __________ with the __________ and the customer groups

(A) Marketing variables, environment

(B) Marketing variables; marketing information system

(C) Marketing information system; environment

(D) None of the above

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